Digital signage is only as good as the results it delivers.
Whether you're using screens to boost sales, speed up check-ins, or inform your team, tracking the right KPIs is the difference between strategic success and expensive screen savers.
In this guide, we’ll cover the most important digital signage KPIs to track, how to choose the right ones, and what to avoid—so you can make your signage smarter, not just flashier.
TLDR Key Takeaways
Key Performance Indicators (KPIs) are measurable metrics that help you understand whether your digital signage is doing its job. They tell you:
Without KPIs, your screens may look great—but you won’t know if they’re helping your business.
Tracking KPIs allows you to:
Think of KPIs as your signage’s report card. No grades? No improvement.
⚠️ Tip: Not every KPI fits every screen. Choose based on display type and purpose.
The more interactive the signage, the more dynamic the KPI strategy.
Example: A single Urgent Care waiting room might include:
The goal of each screen is different—so the KPIs should be, too.
Use the S.M.A.R.T. method to make sure your KPIs are meaningful:
❌ Bad KPI example: “Get more engagement”
✅ Good KPI example: “Increase kiosk session count by 15% this quarter”
Used on public-facing screens to build trust or improve transparency.
Examples:
Use with care: Too much transparency (like long wait times) can cause anxiety instead of reassurance.
Displayed inside offices or operations hubs to align teams and drive performance.
Examples:
Keep language clear, update frequently, and tie displays to team goals.
You don’t need to be a data scientist to get started. Here’s how:
Digital signage can transform how businesses engage customers and teams—but only if you're tracking what matters.
By choosing the right KPIs for the right displays, you can:
🎯 The golden rule: Only track what you can act on.
Connect your signage, gather real-time data, and optimize every display.
📅 Schedule a demo with Wallboard →
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