If a customer can’t engage with your kiosk, you might as well not have it.
Ok, that may be a touch extreme, but the reality is as technology advances, interactive digital kiosks are rapidly becoming the norm in public spaces and businesses.
Interactive kiosks are a great gateway to reach your audience on a deeper level and provide them with more value than a simple static sign saying “you are here”.
We’ll cover below the factors you need to consider to deploy and manage an interactive digital kiosk successfully.
Interactive kiosks provide information and services to the public through digital terminals. Using a touch screen, a keyboard, or a pointing device, visitors can interact with the kiosk and extract information specific to their needs.
Kiosks like these are standard in public places like airports, hotels, restaurants, libraries, health clinics, and shopping malls.
Check out this video to see how interactive kiosks powered by Wallboard can boost restaurant revenue while providing a great customer experience:
A kiosk can range in size from a small tabletop design with just a keyboard and display to a large freestanding unit with other mechanical elements like coin dispensers and printers.
Almost all interactive kiosks have a touchscreen interface. In retail or restaurants – almost always have a payment option directly available to eliminate the need for anyone to take an order. In response to the pandemic, touch-free interactive kiosks have become more popular – allowing customers to scan items, find information, and much more without ever touching the device.
Some kiosks are managed by a human attendant in case a customer, or user, needs additional assistance. In large stores that have self-checkout kiosks, this is especially common to prevent long lines.
In the business world, interactive kiosks are everywhere. What do they offer your business?
With an interactive kiosk, customers can interact with your business without waiting in line, letting you do other things that require your direct attention. More efficiency means more money in your pocket. Interactive kiosks can also increase sales by giving your customers a chance to browse and buy right there.
They’re also great for upselling and cross-selling. Customers can browse what they came in looking for, and you can show them often paired products or specific recommendations based on their browsing behavior.
By providing better support and extra communication channels, interactive kiosks dramatically improve customer service.
When you do business with customers, they want convenience. With interactive kiosks, customers are in control, which enhances their relationship with you and builds loyalty by giving them the freedom to shop how they want.
By allowing multiple customers to use one kiosk simultaneously, self-service reduces waiting times. This speeds up transactions during busy periods. Customers also appreciate services like purchasing stamps and printing boarding passes that can be performed without needing to speak to a human.
Shoppers will always have access to the services provided by the kiosks if they are available full-time, expanding the time that you can convert them into paying customers.
Kiosks that offer interactive features save your business money through automated processes that can reduce staffing requirements for repetitive tasks.
Almost all kiosks have access to Wi-Fi, so you can integrate several different systems into one device, such as ordering, payments, inventory check, weather, and location services.
As a result, your business can save on costs without cutting down on service standards—all while allowing your business to handle a high volume of customers or clients.
With those resources no longer needed, you can either eliminate those positions or elect to reallocate employees to roles that are a better fit for the complex capabilities that can only be performed by people still.
Interactive digital kiosks today are an excellent way to promote your brand, drive sales, and increase customer loyalty. Yet, they can quickly become a bigger hassle than they’re worth without proper planning and management.
Here are some tips for the successful deployment and management of these devices to help you save time and money.
Customers love kiosks because they give them easy access to the latest products and deals.
However, they are only effective if they are kept up to date with the latest information. Your kiosks should be updated regularly to ensure that your customers have the most accurate information available – that way, you can build trust and convert more customers with fresh offers.
Don’t overcrowd your kiosk with options and features. You don’t want to overwhelm your users, or they may end up confused and will avoid the kiosk in the future.
Focus on the most critical tasks and make them easy to navigate instead.
Your interactive kiosk should allow users to quickly access menus and perform basic tasks.
Ensure quick and easy searches at your kiosk if used to provide information. Include advanced features only if you know your customers can use them – and if they provide enough value to outweigh the risk of overcomplicating your kiosk.
In the same vein as simplicity, clarity deserves its own list item as well. The buttons on your kiosk must be clearly labeled so that users know what they do, and the buttons and menus should be large enough for people to see and use easily.
Users will get frustrated and move on to another option if the menus or labels are unclear. Trial and error may reveal what a button does, but it will take too much effort and time.
If your text is easy to read, your customers won’t have to strain to decipher what it says.
Bottom line: make it as easy as possible for them.
Once your kiosk is installed, test it to see if the buttons are easy to press, if the screen responds well to swipes, and so on. You can even ask a few people to try it out and see what they think.
Kiosk screens need to be sturdy enough to avoid accidental presses but not so tough that people can’t use them.
Check how the screen reacts to different lighting conditions. If it’s hard to see, either change the angle or add lights – poor lighting can ruin a great kiosk.
Kiosks should be monitored regularly. Content management systems (CMS) for digital signage provide analytics tools to track how users interact with interactive kiosk content.
It can be extremely helpful in streamlining the design of your kiosk and determining what information to provide.
Make sure your machine matches the branding of other physical or digital signage you already have.
Recognizing your brand is crucial-even if they’re just passing by for a second, customers need to be able to recognize it.
If you can, use the same colors and imagery as existing campaigns in your interactive digital kiosks to increase brand recall and mindshare.
Implementing and managing digital kiosks can be a daunting task, but the benefits can be tremendous with the right planning and execution.
We’ve given you some tips to make your deployment as smooth as possible.
Follow these steps to make sure your interactive digital kiosks provide tremendous value to your customers.
Wallboard provides end-to-end digital signage software solutions for organizations across all industries to help them connect with their target audience on a deeper level.
Want to learn more? Get in touch with our team today to schedule a free consultation.