Whether you're looking to increase foot traffic in your store, communicate important messages to employees, or simply enhance your branding efforts, digital signage software can help.
But you may be wondering: What is it, and what does it do?
In this guide, we'll explain everything you need to know about digital signage software, from its features to the different types available. Let's get started.
TLDR Key Takeaways
Digital signage software is a powerful tool that can help you create and manage content for your digital displays.
The software typically includes features such as scheduling, remote management, and analytics to help you create content for your digital displays.
There are many different types of these tools on the market, ranging from simple ones with minimalistic features to all-inclusive platforms with robust interactive capabilities.
Digital signage software is a content management tool that typically includes features such as scheduling, remote management, and analytics to help you create and regulate content for digital displays.
Software for digital signage is an essential component of any digital network since it allows users to manage their signs from a central location.
Additionally, digital signage software typically includes a wide range of features and tools that can be used to create a variety of content, including:
Digital signage software is used in conjunction with hardware such as digital signage displays and media players to make up a complete digital signage solution.
Digital signage software typically includes a range of features that enable users to create, manage and deliver content to their audiences. Common features include:
When choosing a software package, make sure to check that it includes all of the features that you need. Below is a quick reference chart that shows you the common features available across the different types of digital signage software:
There are many different types of digital signage software on the market, ranging from simple tools that allow users to create basic content to more complex platforms that offer a wide range of features and tools.
They typically fall into one of three software categories: free software, loop players, and premium solutions.
As the name implies, this type of digital signage software is, well, free. These free tools only provide basic features intended for creating slideshows or playing premade videos.
The main advantage of this type of software is that there are no upfront costs or monthly fees, making it a good option for those who are just getting started with digital signage and want to try it out without investing any money.
While there are some great free options out there like Canva, PowerPoint, and Google Slides, they usually come with some pretty big limitations, such as:
A free platform may be a good option if you're looking for a simple tool to create and deliver basic content. However, if you need more advanced features, you may need to consider a paid subscription.
Loop players are a step up from free digital signage software. They're designed for the continuous playback of video and audio content.
One of the main advantages of using a loop player is that it's a simple way to play content on your digital signage. All you need to do is add your content to the loop player and set it to play.
This is a good option if you need to display information that doesn't need to be updated very often, like doctor office displays or directories.
However, there are also some disadvantages to using loop players, such as:
Overall, loop players are ideal for businesses that want to use digital signage but don't need all the bells and whistles of a premium solution.
Premium digital signage software is the most feature-rich and customizable option. It's designed for organizations and businesses that need the most flexibility and power when it comes to their digital signage.
This type of software usually comes with advanced content management features, such as:
Additionally, premium digital signage software often includes features that allow businesses to track analytics and measure the effectiveness of their digital signage campaigns.
Premium digital signage software is the most feature-rich and customizable option, but it also comes with a higher price tag.
If you're looking for a digital signage software solution that will let you create a truly dynamic and engaging experience, Wallboard is the perfect solution for you.
Our cloud-based software comes equipped with all the features and functionality you'll need to create and edit content for your signs with ease.
From content creation and management tools to real-time data integration and reporting, Wallboard has everything you need to take your digital signage network to the next level.
Don't settle for anything less than the best when it comes to your digital signage needs. Contact us today, and let us show you how our software helps you achieve your goals.
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