Businesses use digital signage to advertise, promote products, and provide information in an engaging and interactive manner to more than 135 million people every week.
The ability to customize all aspects of your digital signage makes this a powerful marketing tool for businesses. However, creating effective digital signage content can be a challenge.
Let's explore five different methods businesses use to create their digital signage content.
Whether you want to increase brand awareness, generate leads, or sell more products online, there are many different ways to create your own digital signage. Here are two main ways businesses approach digital signage:
Businesses need flexibility and ease when they create their digital signage, so many choose CMS solutions that let them edit content on the same platform as scheduling or deploying these displays.
For anything more than 5-10 endpoints in a typical company setting, you'll want some kind of a system like this too.
Remember, the best approach depends on your specific needs and goals.
The most popular way to create digital signage is through content management systems (CMS). There are many benefits of using a CMS to create digital signage.
Several different content management systems are available on the market, so it's essential to choose one that fits your needs.
Some content management systems are designed for specific industries, such as retail or hospitality. Others are more general-purpose, offering customizable features to fit any business.
Additionally, CMS systems come with different levels of content management. Some only allow for very limited creation, while others, like Wallboard, give you full editing capabilities in one system to complete your edits easily and efficiently.
No matter which method you choose to create digital signage, it's important to consider your budget, technical expertise, and goals before deciding.
One way to create digital signage is through the use of template-based solutions. Digital signage templates are the perfect way to get your message across and don't require any previous design knowledge to create customized designs.
With customizable templates, businesses have the flexibility to change product images and prices as they see fit while still maintaining a uniform design concept. This works well for restaurants that need different menus depending on the time of day—like breakfast versus dinner.
Most come with options for single or multiple product displays, so you will always find one best suited for your marketing space, whether it's a digital poster or static display.
However, template-based solutions may not be ideal for businesses that want to create highly customized signs.
Tools like Canva, PowerPoint, and Adobe Express offer a wide range of free and premium templates for businesses to create their own digital signage. For example, the screenshot above shows a small range of Canva’s template options.
Repurposing content is a tried-and-true strategy marketers use to ensure they are not wasting any precious marketing dollars.
To do this, you’ll take various elements from your original pieces of content (images, text, etc.) and reformat them for your digital signage. This lets you get more mileage out of each piece and reach new audiences with formats that work best for them.
For example, create multimedia or image galleries of topic-specific content, like seasonal materials or tutorials. This makes it easier for your audience to find relevant content without creating new material.
Here are some other ways to repurpose content for your digital signage:
There are a number of free tools available that you can use to create digital signage. These help you create simple signs or more complex designs, depending on your needs and skillset.
Use tools like Google Slides and Powerpoint to create digital signage content. This type of technology is easy for individuals without extensive technical knowledge.
For example, menu boards are easy to create with PowerPoint.
Remember, feel tools have their limitations, and some of them require subscriptions to unlock their premium features and functions. If you take the time to explore all of the options, you're sure to find one that meets your needs.
If you're looking for high-quality images to use in your digital signage, stock photography is a great option. However, there are a few things to keep in mind when using stock images for digital signage.
Some free stock photo sites offer low-quality images in varying numbers with limited licenses, but you'll find a full library of high-quality images on paid sites. You'll need to do some research to determine what's enough for your business needs.
Wallboard is a cloud-based digital signage software solution that can be tailored to suit any business or organization's needs—from small businesses with limited resources all the way up to large corporations.
With an extensive set of features, you'll be able to create content that will grab attention and keep people engaged. Here's just a taste of what we offer:
Check out how easy it is to create digital signage content with Wallboard:
Ready to see the difference we will make in your next campaign? Reach out to us.